What's
more important today than your website and online presence?
Your
company's online presence is a major source of revenue generation as far as
obtaining business, attracting new customers and keeping existing ones, and is
a valuable tool for hiring employees, sharing information to media and
investors, and maintaining relationships with partners and vendors. This takes
resources in the form of delivering digital content such as images, videos,
documents and the list goes on.
So,
if you take your website seriously, you need a professional AEM Developer.
Adobe
Experience Manager (AEM) is an enterprise web content management system (WCMS
or CMS) and one of the fastest-growing web platforms today, used by major
corporations.
Why we use AEM?
A leading
reason is that it simplifies the management and delivery of website’s content, assets
and reduces the complexity of delivering online experiences to the right
customers.
AEM
is a component of the Adobe Marketing Cloud, which is a suite of solutions that
integrate with AEM such as Adobe Target, Adobe Analytics, Adobe Campaign, Adobe
Social, Adobe Primetime, Adobe Media Optimizer and Adobe Audience Manager. You
can use AEM alone, or in conjunction with one or more of the other components
for a complete digital marketing solution.
AEM
itself is made up of five modules: Sites, Assets, Mobile, Forms, and
Communities. Using all modules will provide you with a comprehensive content
management solution for building websites, mobile apps and forms to manage your
marketing content and assets more easily.
Adobe Experience
Manager Sites is a content management system within AEM that provides one place
to create, manage and deliver digital experiences across websites, mobile
sites, and on-site screens. Sites gives you the functionality to personalize
online experiences to make them more relevant and engaging.
SEO TIPS
AEM Sites provides you with the capability to:-
You
can build and manage mobile sites and responsive designs from one single
platform. Sites
has tools to optimize shopping carts, sync product information from other
systems like your ERP or product inventory management (PIM) system, or your
e-commerce platform, and generate pages from catalog data.
This
is especially helpful for organizations who need to manage many sites across
many regions and languages. With Sites, they can all be controlled from one
centralized place. Send
a unified digital experience from different devices such as desktop to tablet
to smart phone and to on-location screens. Provides
the ability to manage and launch marketing campaigns from one central location.
Also organize and store your assets in Sites so they can be easily accessed and
used for all of your campaigns.
This
module is used for Digital Asset Management (DAM) to help you create, manage
and deliver content, images, and videos to any device or screen. It
includes workflow capability, and is a better way to store, organize,
customize, and access assets than on an employee's hard drive.
Example
- Develop unlimited and customized variations of assets including format, size,
color and zoom, by working with only one set of assets.
Assets
is easily integrated with the Creative Cloud so that you can bridge creative
and marketing workflows. This helps you to deliver consistent quality
experiences. Your
assets can be accessed and managed from the cloud (also available in a Software
as a Service, or SaaS, deployment option).
Create,
manage, analyze and serve up interactive, responsive and optimized videos to
all devices and screens.
With
Adobe Assets, you can automatically assign metadata and tags to all of your
assets. Also instantly create collections of assets that are self-updating and
shareable across your teams.
Deliver
personalized and targeted experiences to enhance engagement. Users
can design workflows for planning, creating, reviewing, approving, and managing
asset production.
AEM Mobile: - The Mobile App Development and management platform within AEM allows you to create and
deliver mobile apps for all devices and integrate your apps into your overall
marketing strategy from a single view. Using
a single code base, you can build mobile apps and deliver them to multiple
platforms. Unpublished
apps can be reviewed in real-time, speeding up the approval process. You
can update content, review metrics, and package updates for app-store
submission easily using one convenient dashboard.
Using built in Adobe Mobile App Analytics, you can immediately analyze the
performance of your mobile apps. Using
an easy drag-and-drop interface, users can update apps, and also see changes
instantaneously without going to the app store. Present
consistent content to your customers by integrating your mobile app strategy
with your experience management. Draw
users back to your app by conveniently creating and sending push notifications.
Adobe Forms is a document
management system within Adobe Experience Manager. It makes the process of
creating and managing forms and documents paperless, efficient and automated.
Complex transactions are transformed into simple, digital experiences on any
device. Present
the best form experience based on location, customer profile and device; make
forms more easy to find.
Create
interactive, personalized statements that can be accessed anytime from anywhere.
Users
can complete forms using help text and video, responsive interfaces, electronic
signing, and pre-filled fields.
Adobe
Forms provides proactive security and tracking of sensitive documents. Develop
automated workflows, and merge form data and documents with your existing
systems. Measure
user experience and effectiveness using insights from Adobe Analytics, Target
and Campaign.
Adobe
Communities helps you to create online community experiences, including forums,
user groups, learning forums, and other social features valuable to your brand,
customers, and employees. Through
forums, ratings, blogs and more, you can encourage interaction with your
customers and employees. Using
user-friendly interfaces and wizards, create and customize web communities that
match your brand identity.
Educate
and assist your customers and employees with learning, and social knowledge
sharing.
Optimize
engagement using community content analytics and recommendations.
If
you'd like to learn more about Adobe Experience Manger (AEM) or AEM Development, you've come to
the right place. We'll happily answer any questions you
have about AEM Sites, Assets and Mobile.